Important Update
S&W Seed Company Australia Announces New Name Under Avior Capital Partners
With over 40 years’ experience in the Australian seed industry, leading supplier S&W Seed
Company Australia is excited to announce a new chapter in its journey, as it transitions to
AlfaGen Seeds following Avior Capital Partner’s recent purchase of the company.
The acquisition will see AlfaGen Seeds become a wholly Australian owned business, with Avior
Capital Partners acting as non-operational financial owners.
AlfaGen Seeds CEO, Cameron Henley says this new chapter will be firmly focussed on the
future, where communication and customer service will be a priority and implementing new
grower contracts will be paramount.
“I acknowledge the past few months have been an extraordinarily difficult period, particularly
for those who’ve been financially impacted,” said Mr Henley.
“But I’d like to take this opportunity to thank staff and creditors for their continued support, and
I look forward to this exciting new chapter of AlfaGen Seeds and its future.”
AlfaGen Seeds is made up of a team of experienced professionals with extensive knowledge of
the agriculture industry, who are committed to working together to build a strong and successful
business, as well as support the communities in which they operate.
The consolidation of multiple facilities into two primary locations in Keith, rural South Australia,
and Deniliquin, in the Riverina region of NSW, will deliver greater efficiencies and new
opportunities, as well as maximise production capability.
“AlfaGen Seeds will create employment opportunities at our primary facilities in Keith and
Deniliquin, as well as provide existing staff with opportunities for career development.”
With a solid existing base of seed varieties, including lucerne, pasture legumes, ryegrass, forage
sorghum, forage cereal and sunflowers, the company has also flagged new products are in the
pipeline, for both the domestic and international markets.
“In the coming months, customers and industry will notice a gradual roll out of new branding, as
we transition all products to AlfaGen Seeds,” said Mr Henley.
“Our priority is to ensure we’re delivering high-quality seed to the domestic market, as well as
focusing on the export of quality, Australian grown seed to key international markets, including
Africa, Asia and the Middle East.”
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