James is based in Adelaide and spent much of his youth on his family’s farm in the Mid North of South Australia. Working on the farm not only deepened his love for agriculture but also provided him with valuable hands-on experience in sheep and cropping production.
He later transitioned into the pasture seed industry, where he built a strong foundation over 15 years in various of roles, including Territory Manager, Cropping Manager and Seed Production Manager. James also gained experience in the Canola sector during a 3 year stint with Nufarm Seeds before returning to AlfaGen Seeds.
“It’s a real privilege to be able to work alongside growers and agronomists and have a positive influence on how they manage and improve their pastures and systems.”
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